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Over the years online marketing has certainly changed quite a lot. Something that is currently growing in popularity is the use of mobile apps. As more and more people are using mobile apps every day, marketers are realizing the true earning potential that is out there. Today we are going to talk about how to market with a mobile app. How to build an app easily and how to make money with it. Think it sounds complicated? Think again, things are about to get really easy.
Just a couple of years ago, the idea of building and promoting a mobile app would have been a pretty big task. However, these days things are rather more different. Marketing with a mobile app has been made easy with the use of app building software like Mobimatic. Added to this is the fact that getting a mobile app in the online marketplace is really easy too.
On this article we question how to market with a mobile app? How do we create a mobile app easily and how do we actually drive traffic to our offers with a mobile app? Most importantly we ask is it possible to make money creating mobile apps for other people? Let’s get started…
Creating a mobile app
If you are like me and thousands of other non-technical people out there, then no doubt you will want to make things as easy as possible. Thankfully there are now ways to create mobile apps that make the entire process very simple indeed.
We recently reviewed a brand new piece of software called Mobimatic and this software is one of the simplest we have seen. So simple in fact that you can simply drag, drop and alter elements you suite your needs. This removes the need for any programming skills or technical knowledge in the slightest.
This software can create apps for Android, Apple and also windows based devices. You can read more about Mobimatic in our full review.
How An App Can Help You Make Money
A mobile app can help generate income by either monetizing directly on the app. Or another great way to make money with a mobile app is to send traffic from the app, directly to your website or affiliate offer.
Either way, the key to success here is having lots of people download and view the content with your app. Let’s take a look at driving traffic to a website.
How To Market With A Mobile App – Driving Traffic To A Website
If you are a website owner and you are looking to make more sales, the first thing that you should do is make your mobile app accessible. In order to drive traffic to your offers or services you need people to download your app first. This means getting your app in front of as many people as possible.
The first thing that you should do is ensure that your app can be seen within your website. If the app is suitable for your entire audience, a good place would be within the sidebar or even in the header of your site. If the app is more specific to a single page or post within your site, then you should ensure that the download link is very prominent within that page.
Getting Downloads From The App Store
A fantastic way to get your app downloaded by many people is to have it seen within the app store. In the world of internet marketing there is a phrase known as Search Engine Optimization. This is the art of getting your online content seen on the world wide web. Within the app store there is a term known as ASO, App store Search Optimization. If you have ever tried SEO then you will know that its not always easy to get your content ranking at number one in the search engines. The good news is that ASO is much easier! The algorithm used to calculate which app should be at the top of the list is much easier to manipulate. Take a look at this video to learn more about marketing your app within the app store.
Ensure Your App Store Listing Is Great!
If you have spent time creating a great app then you should ensure that it looks great on the app store. As mentioned in the above video, you should have screenshots of your app as well as a really good looking app icon. Doing research within the app store before even creating your app will help you to optimize your app for the most downloads.
How To Market With A Mobile App – Making Money
There are lots of ways that you can make money with a mobile app. If you already have a website, you can use your mobile app just like you would an email list. As soon as you release a new piece of content or you have a new offer, you can send it directly to your app! This is a fantastic way of driving your customers back to your website over and over again.
When you have created your mobile app, you need to decide if you are going to charge a one time fee for it or if you are going to make it a free app. Free apps tend to get more downloads for obvious reasons and in a lot of cases make more money. You can make money from a free app by simply displaying advertising or even your own affiliate links. Got your own local business? This is a great way to display coupons, discounts and promotional deals.
Start Your Own Mobile App Business
Given the amount of businesses that are looking to have their own mobile app these days, there is a great opportunity to make money online. As mobile apps become easier to create more and more people are looking to start up in business by creating apps for other people. With thousands of business in need of mobile apps there is no shortage of customers, especially within the local business niche.
If you would like more information on creating your own app, making money or marketing your app then you should definitely check out Mobimatic. This software makes the creation process very simple for all niches. This product also comes complete with full video training and guidelines on how to market with a mobile app too.
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