One question that often gets asked by affiliates, website owners and bloggers, especially in the marketing community is how often should I post on my blog? There are a few factors that we need to look at first, before we can answer this question correctly. Firstly the question of how frequently you should be posting to your blog or website often arises due to the old and outdated belief that Google will take more notice of us if we produce large quantities of information for them to index.
Several years ago it was possible to rank highly within the search engines by simply creating very thin content and then blasting it with backlinks, over the years this has changed with Google’s search engine updates. However this has also led to the belief that in order to get good search engine rankings and traffic to our websites we must product a large quantity of content and post to our blog constantly in order to get results. Whilst this is partly true, what Google really wants to see is quality, not quantity.
How often can you produce quality content?
So when you ask the question how often should you blog, perhaps you should really be asking yourself how often you can produce really good, quality content that your readers will find beneficial. There are also lots of factors that could determine how often you should post to your website, think about what your website is about and if its really necessary to produce content on any sort of schedule.
Is your blog news related, do you need to send out a post as soon as something happens? Do you write product reviews that need to be indexed as soon as the product launches? There are lots of variables that could determine how often you should be producing content for your website and sometimes its good to take a look at other successful blogs within your niche.
How often do other successful blogs post within your niche?
One way to further determine if you are posting enough content in order to be competitive is to take a look at what your competition or other successful blog owners are doing within your niche. Ask yourself are these blogs successful based on the frequency and quality of their posts? If so, can you see a reason that they are posting on that basis and what makes their content so good?
Take a look at one of the most successful blogs in the world – The Huffington Post
What can we learn from this blog?
The Huffington post receives over a hundred million unique visitors per month and whilst those figures are a little ambitious for most blogs, there is a lot that we can learn simply by looking at the style, content and publishing frequency of really popular websites. Its fair to say that since the Huffington Post has a large team of writers working on the site, they have quite a large advantage over the average blogger sat typing away on their own, when it comes to content creation. But looking at how the pages of content are laid out and presented to the reader will certainly help you to assess what actually counts as quality content.
Examples of websites that need to post at regular intervals
Dependent on what your website or blog is based on, you may want to consider if your readers would be expecting anything from fro your blog posts at a specific time. If you are writing a blog entirely based on the theme of “Christmas”, then your readers would expect more relevant content from you at that time of year. Google and the other search engines also take this into consideration when ranking your website and blog pages.
If other blogs within your niche are posting content based on a particular event, then perhaps you should also consider posting content too, in order to keep your content fresh and up to date within your niche.
Another good example to think about is a gardening related blog, readers of a blog in the gardening niche would perhaps expect content to be posted relating to the time of year. Where a news or gossip style blog may be required to post daily in order to keep up with the latest events, our gardening blog example might only post one quality update per week.
Are there guidelines to how often should I post on my blog to keep the search engines happy?
Whilst Google and the other major search engines do not give us any real specific guidelines as to how often you should post on your website, there are definite benefits to posting on a regular basis. If you are trying to build your following or you want more organic traffic provided by the search engines, then you should certainly aim to create your content on a regular basis. As we have already discussed, the type of blog and the niche that you are working in can determine how often your audience will expect content from you, but what about Google?
Search engines love to see fresh and up to date quality content that engages the reader and provides a valuable experience. Whilst the quantity and quality of your content is still relevant, the search engines also like to see consistency. What isn’t recommended is writing several several posts in the space of a couple of days and then nothing for the rest of the month. Search engines are information providers and so look to bloggers and website owners to provide that information on a consistent basis. The key thing to try and achieve here is consistency, no matter if you are able to post several times per day or just one or twice per week. Google will get used to your posting frequency and will return to your site on a regular basis for fresh content, once it knows that you are a trusted source.
How often should you post on your blog? A quick guide to content frequency
If you still can’t decide how often you should be posting to your blog based on what your readers and the search engines would be looking for, then perhaps this guide will help you form some guidelines, dependent on your individual needs.
- Post several times per day – This posting schedule is very intense, especially if you are working alone. This is a tricky one to achieve alone but is best suited to blogs that are based on daily events that require constant updates.
- Post once per day – Best applied to news style websites that should be updating their content on a daily basis.
- Posting 5 times per week – This is ideal if you want to build your following and really build up the flow of traffic to your website. But be careful, attempting to create five quality posts per week can take its toll. Don’t sacrifice quality content in place of quantity, its far better to publish 2 quality articles rather than 5 poor quality posts.
- Posing 2 or 3 times per week – This is a popular option and one that work really well with most blogs. This option also works well with blogs that post content on specific days of the week. For example a cooking website may post a new recipe for its readers every Monday, Wednesday and Friday. Although there are no rules, posting quality content 3 times per week will almost certainly score you some points with Google and increase your organic traffic over time.
- Post once per week – This is an ideal solution for lots of website owners as is allows them to spend a full week creating a high quality post. This option works well all round because it takes some of the pressure away from the blogger, produces great results for the reader and gives Google just what it needs whilst still at regular intervals.
- Posting once per month – This is not ideal for sites that want to build traffic and a following. However, producing a post once per month will still keep you indexed within Google. Dependent on your niche and your individual needs, this may be the solution that best fits your needs if you are just getting started or you have no need for a large audience.
- Posting once every 3 months or less – This posting frequency is best suited to websites and blogs that do not need to change and update their content very often. A good example of this might be a local business website that just displays products and services offered in the area. A website like this would not necessarily need to be updated constantly and a blog post might be published every few months to update its viewers on new services or special offers.
How often do YOU post to your blog?
In conclusion to this article, if you really want to know how often you should publish a post, ask yourself what it is you are trying to achieve. Focus on quality over quantity and create your posts for the readers of your site rather than a search engine. Most of all, try to find a posting schedule that best fits your needs and keeps consistency.
I would love to hear your opinion! How often do you post, and why?
Want more information on search engine optimization? – See our latest posts on SEO.
You may also be interested to learn about building backlinks to your blog. – Learn the effects of building backlinks the right and wrong way!
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