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If you are considering the idea of starting your own internet business, one of the most important decisions that you will make is the niche that you base your business on. In a lot of ways this subject always seems to get a little over complicated by many people. Whilst some individuals will say that you should look for the most profitable niche, others will say that you should drill down into the depths of the internet to find a super targeted micro niche where the competition is small. In this article we investigate how to find a niche market and reveal what I consider to be a very simple yet very effective strategy for choosing a niche.
What Is a Niche Market?
A niche is the subject matter or theme that your business is going to be all about. Although selecting a niche may sound like quite a trivial matter, it is one decision that you should give careful consideration to in the early stages of developing an online business. Your niche is what your entire website or blog will be based on, and so should be something that is both appealing to yourself and an audience of potential viewers that will eventually be reading your content. A niche should ideally be something that you can put your personal spin on, you know something about or are willing to learn about. An example of a “broad niche” would be to build a website based on “technology”, “electronics”, whereas a more targeted or narrow niche would be to base your website on a particular type of technology or a particular range of electronic devices.
What to consider when selecting a niche?
People make millions of searches on the internet each day, covering just about every subject imaginable. So one of the first things to consider is if there is a reasonable amount of people searching for the niche that you have in mind. Does the niche that you’re considering get a lot of searches online? Although it is important to have a potential audience for your niche, sometimes a niche can be very profitable with a very small audience. The main thing to consider here is, does your chosen niche have a potential audience at all, regardless of how small it might be.
The next thing to consider is the fact that you are going to be creating content based on the subject matter that you choose, so how much do you know about your niche? Can you easily write content on the subject that you have chosen or are you going to struggle to come up with new ideas after writing a couple of pages?
Is your niche too narrow or too broad? Whilst a broad niche will give you a lot of scope to come up with lots of sub-niches, selecting a very narrow niche may give you a very small audience. However, with a narrow niche and small audience, you generally will find that your viewers are more targeted. So what’s the best way to finally decide what is best for you?
How to find a niche market that’s right for you
Over the years, I have built many websites. Some of my sites have been really successful, whilst others have not done so well. But in every mistake that I have ever made, I have always tried to learn from it and correct my mistakes on the following site. Making a mistake when selecting your niche is really easy to do and sometimes you won’t even realize it until you are much further down the line in the content creation stages of building your site.
One of the worst mistakes that you can make when choosing your niche is to go with something simply because you think it’s going to make you the most money. That’s big mistake no.1! A second common mistake is to go into something just because you know it’s popular and the niche has a large following. It’s all very well finding a popular niche, but remember you need to actually create content and hopefully give an opinion based on that subject. Remember, the niche that you choose its related sub niches that are associated with that subject are going to make up the content of your website. You are going to be building that content for quite a long time hopefully, so the last thing that you should choose is something that you know very little about.
Over the years of building websites I have come to a major conclusion that I hope will help you in selecting the niche for your site. The most important thing, above everything else when selecting your niche is to choose something that you are passionate about. I have seen all kinds of systems and methods online to help find the perfect niche, but they are all pointless if you have no interest in the subject. Sure you can go out onto the internet and do research into your chosen subject, but you won’t be able to continuously build more content like that if you have no interest in your subject.
How to find a niche market – the process simplified
This is the process that I recommend for choosing your business, blog or website’s niche. This might sound very simple, but in my opinion this matter does not need to be over complicated, especially if you are new to internet marketing or creating a website.
Ask yourself these questions:
- What are my interests?
- What am I really passionate about?
- Can I write about my chosen subject?
- Does my chosen niche have a following?
- Can I offer an opinion within my niche?
- Do the people within my niche purchase products related to the subject?
- Are there niche products that I could possibly review?
- Is my niche going to be around for a long time?
Let’s break this down a little. As I have already said, it’s essential to have a passion and be interested in your subject matter above everything else. This will instantly solve questions one, two and three! If you are really interested in a subject then you will find it much easier to write about and create the all-important content that your website is going to need.
Does your niche have a following? You should be able to find out quite easily by doing a search online to see how many websites are targeting your niche. Don’t worry too much about the amount of sites that are targeting your niche. Generally speaking you will find it near impossible to find a niche that has not been covered many times by someone else. What makes your site unique is your own spin on things. This is why you should ask, “Can I give an opinion within my niche?” It doesn’t matter if your opinion is right or wrong most of the time, it’s your opinion and you will never make everyone happy. So long as you are not offensive to anyone or are giving out information that is misleading or potentially harmful to anyone, then say what you like! It’s your opinions and your personality that will make your website or blog unique. Some people will like you for who you are, some people won’t, that’s just how it goes. Don’t even bother trying to make everyone happy, because it simply won’t happen all of the time.
How do you intend to make money from your online business? There are lots of ways to do it, but it’s also useful to know if there are products that you can promote or review within your niche before you start.
Finally ask yourself is your niche going to be around for a long time or is it going to be something that is popular today but gone tomorrow? You need to bear in mind that a popular website does not grow its audience over night. It takes time to build and grow a profitable and successful online business, so you should be prepared to work on your subject for several months to come. Whilst a very new and unique niche may well be very easy to rank for within the search engines, it’s not much use if the niche is no longer very popular once you have your blog ranked within Google.
In conclusion to this article, choose something that you really want to speak about and that others want to know about. Think in terms of helping others and finding solutions to people’s problems. Choose a niche that goes off in various directions and ensure that you are happy to go in those directions too. Select a niche that you can confidently say that you have a real passion for and you won’t go far wrong.
Want to know how you can make money blogging for free – Check out our guide.
Found your niche? Next you may want to learn how to create content for your blog.