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So you have an idea for a blog or website and you are ready to start looking into buying a domain name. Today we are looking at what you should be aware of when thinking about buying a domain name and how to give your business the best start possible. Choosing a domain name is not always as simple as it sounds and the name of your website is often the very first impression that your site gives, so it’s something that shouldn’t be overlooked.
1 – Simplicity
When choosing a domain name you should ensure that the name of your site is something that is easy to remember and easy to type. If you have a complicated or long domain name, it’s likely that people will either just forget it or not bother to try and type it, if it’s too long or too complicated.
2 – Keep It Short
Two to three word domains are ideal for most webmasters, although some of the best sites online are just one word domains that are simple and easy to remember. Think of the search engines, Google, Bing and Yahoo. Simplicity in very few words is often the best way to achieve an easy to remember domain name.
3 – Consider Branding When Choosing A Domain Name
Depending on what sort of website or blog you are looking to create, forward planning could well be critical. If your brand is going to be an essential part of your website, then it’s something that you need to plan when selecting your domain name. What are the components of your brand, what will your brand name be and are you able to purchase that domain name?
4 – Does it have to be a dot com?
There are people that have argued for a long time that dot com domains are the best. We are here today to clear up the facts! In terms of search engine optimization, a dot com domain is no better than any other type of domain extension. The major benefit of having a dot com domain is the fact that it’s generally the first thing that people think of when searching for a specific site.
5 – Should I choose one of the New Domain TLD’s?
There are now loads of new top level domain extensions, or TLD’s that you can choose from. Click here for a full explanation of top level domains. Google has confirmed that they will treat these domain names in exactly the same way that they would treat any other type of domain. This gives anyone looking to purchase a new domain a whole range of branding choices and the ability to purchase domain names that might otherwise not be available. For further help with this subject visit our page on: Which domain extension should I choose? (opens in a new window).
6 – No Numbers or Hyphens!
Unless numbers and/or hyphens are required as part of a clever way to make people remember your website, then don’t use them. In general adding numbers and hyphens to your domain name just makes the name longer, more complicated to remember and harder to type. When choosing a domain name that is similar to another that already exists, never add numbers or hyphens just to make the domain available.
7 – Make It Easy To Type and Spell
Some niches use specific terms or phrases only used within that particular niche or circle. It’s often really good to use niche specific terms or words within your domain name, but are they easy to spell for everybody? Making your domain name easy to spell and easy to type is a consideration that you should think about, especially if you are using special words or even a made up word that you might be using to brand your site. Is your domain easy to type and spell?
8 – Be the One and Only
Wherever possible you should try to choose a domain name that is totally unique to you. This will save confusion when your visitors try to remember your site name and try to return to your website. If your name is very similar to another site, you could end up losing some of your traffic, even worse you could be giving traffic away.
9 – Copyright
When selecting a domain name it is very important that you do your research and ensure that you are not breaking copyright laws. If you are in any doubt, don’t purchase the domain! Go back to the drawing board and think again rather than risking the future of your online business.
10 – Keywords
Your domain name should say something about the site that the user is about to visit. When choosing a domain name you may wish to consider using a keyword or phrase that is associated with the niche that your website is targeting. Although targeting keywords within a domain name has very little impact on the search engine optimization of your site these days, using a well-known niche phrase can often make your site more memorable.
11 – Target Your Locality
You might want to consider targeting your local area if you are creating a website for a local community or particular country. Even if you are just creating a personal blog, it’s worth considering the opportunity to perhaps add your location to your domain name, either as a prefix or suffix. For example you might choose something like “The Las-Vegas Blogger” or “Blogging Las Vegas”, you get the idea?
12 – Does your domain name deliver?
It’s important that your domain name actually delivers what it promises too. Depending on the subject of your site, you need to choose a domain name that captures what your site is all about. Visitors won’t stay around on your website for long if they look at your domain name and expect one thing but get another. If your domain name suggests that the website is all about “golf training” then that is what the visitor should find within the site.
13 – Don’t buy a domain for traffic purposes
A couple of years ago, people would buy domain names for their exact match high traffic keywords. Buying a domain name just for the purpose of ranking an exact keyword phrase is a little out of date now and should not be considered. You can still purchase exact match keyword domains, but don’t expect any special treatment from the search engines.
14 – Do Your Research When Choosing A Domain Name
If you are purchasing a brand new domain name you will not have any issues here. However if you are buying a domain name that has been used previously used then its essential that you do your research and ensure that the domain has not been used for anything unethical in the past.
I would love to hear what you have to say about this article! Do you have any experiences or questions that you would like to share? Just enter them in the comment box down below and I will reply or assist you in any way that I can!
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