Hi, today we are going to take a look at creating blog content within our site. It is really important in the early stages of building a website to actually plan what the site is going to be about and the subjects that it is going to cover. Once you have an outline of what the site is going to contain, you should really ask yourself if you are able to talk about that subject confidently and for quite a long time and if there are other subject areas that you could branch off into in the future.
If you don’t already have a lot of knowledge about your chosen niche or subject matter, you must be prepared to do a lot of research because gone are the days when websites with thin content are acceptable.
Today you are not only writing for human eyes, you are also writing for Google if you expect to receive free organic traffic. Today we are going to take a look at some of the areas that you need to be aware of when building content pages and posts for your website and a really simple technique that will help you develop your content and build your site.
If you have a good knowledge of your subject matter then you will find this method really easy and you will be surprised how quickly you can expand your site.
Writing for humans and robots
When creating any kind of blog content its important to write your pages primarily for human eyes. What I mean by this is if you have gained even a basic knowledge of search engine optimization and using keywords within your text content, it can be really easy to to loose focus of the fact that you are actually speaking to someone and hopefully transferring valuable information to them via your website.
When Google takes a look at your website and decides where to rank you in the search engines, they are looking for the text and keywords that you have used, but they are also on the look out for anyone who is attempting to manipulate the search results. Focusing you content on containing certain keywords is a good idea so long as this isn’t your primary objective. Its far better when writing a page or a post to focus on just one main keyword and then use synonyms or related phrases throughout your content. If you are not sure how to optimize your posts and pages you should learn more about on page seo techniques.
Google knows when you are including keywords and phrases that are simply included for the sake of helping your rankings, so its far better to focus on including just one keyword per post that you want to rank for. When creating blog content the search engine optimization methods used within your pages should be invisible to the average reader, your content should flow just like you are speaking with a friend.
The problems that we bloggers and website builders face!
The natural progression for any website or blog is to go through the beginning stages of development, the ideas phase, building the theme and the framework or the site, creating your first pages and posts. In the early days of building a website, things can be tricky especially when you have an image or an idea that you want to recreate on your site. But once you get that phase out of the way and you are happy with how things are looking, you actually get to concentrate on the content itself.
Getting to the stage where you can simply focus on creating blog content for your site is a great feeling, but then other questions arise! How often should I be creating content for my blog? Is my content good enough? And then comes the day that deep down you knew was coming… You have totally run out of ideas for new content! Luckily there is a really simple technique to help you develop further ideas and whats great about this method is Google loves it too!
Creating blog content using the hyperlink technique
One of the on page SEO factors that the search engines look for within any website is the internal linking structure of the site. Search engines like to see that we are creating relevant and related content within our website and linking from one page to another. Take a look at this example, within this very page…
The orange text shown here is a hyperlink, linking to an internal page that shows relevant content based on the text within the hyperlink.
The hyperlink in this example shows us linking from this very page that you are reading to another existing page. But what if you were to go back through your old posts? Would you find keywords, phrases or even product mentions that you have not yet created a post about? Whilst creating blog content we often talk about related subject matters that we never actually write a full post about. By going back and reading our old posts, its amazing what inspiration you can find!
This has a really good effect on your website, because as you go back through your old content you can add new paragraphs that talk about related content that you have already created and hyperlink them together. Plus if the two pages are closely related you can add new content on both pages with links going back and forth. This has the effect of making your older content fresh and more up to date as well as increasing the chances of it being read more often by your readers. The more internal links you have going off to other relevant pages the easier it is for both your readers and Google to navigate.
But this technique really works well when you find a phrase or topic within your old content that you have not yet written a post about. If you can create a whole new article from an idea that you got from one of your old posts then you can link the two together. If you are really lucky you might find a post or page within your site that you can get several ideas from, and in this case you would also be able to branch off from that page and create several new posts. You will be surprised at how many possibilities you can find just by reading through your own content.
Another good technique to bare in mind when writing new articles is to make a note of anything that you talk about that you haven’t yet written a post about, you can even mark keywords or phrases in bold text that you intend to hyperlink to another post later on.
Going back over your material is a great way of creating blog content and is often over looked, building your internal link structure is a great side effect of this technique and one that will help you within the search engines too. So if you cant think of a subject to write about today on your blog then just revisit some of your past articles and see what you find!
Please post your comments & Questions!